Man wearing GMC cotton underwear and tank in a sunlit bedroom
Athlete resting on a playing field in GMC performance crew socks
Hunter in a Realtree thermal base layer among bare winter trees
Athlete training with resistance bands in GMC performance activewear
Man relaxing at home in GMC cotton sleepwear
Man in a workshop pulling on GMC cushioned work socks, boots beside him
Woman reclining on a porch daybed in GMC blush loungewear
Two children sitting together on a bed in Wrangler pyjamas, smiling

EVERYWEAR

YOU’LL WANT TO LIVE IN.

Grey Matter Concepts

Established in 2015 and headquartered in New York City, Grey Matter Concepts is a women-owned developer of underwear, socks, thermals and base layers for licensed brands and major US retailers.

We make the basics people wear every day, and we hold them to the standards of the brands whose names are on them.

Our Pledge

“As a proud, Women-Owned brand, we're committed to creating essential pieces that work with you while respecting the people and planet that make them possible. We don't just make better basics. We make ‘Every Wear’ — clothing engineered for every day, every body and every function.”

Rachel Landau — Founder & CEO

Awards and Recognition

Inc. 5000

Certified

Women Owned

Business

Women Presidents Organization
50 Fastest women-owned/led
Enterprising Women

Rachel Landau

Inc. Regionals Northeast

2024 – 2025

Inc. Best in Business
Global Recycled Standard
Walmart Sustainability and Project Gigaton

Sustainability Isn't Just a Commitment

It is a practice woven into every fiber. We ensure rigorous fabric quality validation, maintain transparent and audited manufacturing, and build giving back directly into our business model. As a proud Women-Owned brand, we care deeply about how clothes are made, who makes them, and how they serve you. Our essentials are designed to last, respect the planet, and deliver the comfort you can trust.

Teal and orange sunset sky — representing clean energy and sustainability
14 Million +
Underwear Units Using Recycled Polyester
Mountain sunrise — representing our environmental commitment
288 Million
Socks from Repurposed Plastic Bottles
Lush valley at golden hour — representing ecological preservation
90%
Eco Efficiency in Sleep & Lounge, and Base Layer Product Logistics

Portfolio

Brand Partners

Wrangler Red Kabel
Lee
Wrangler Blue Kabel
Wrangler Workwear
DKNY
Wrangler ATG
Realtree
Tapout
Wrangler Riggs
Rustler
Wrangler 5 Star
Wrangler Rope Logo
Wrangler Red Kabel
Lee
Wrangler Blue Kabel
Wrangler Workwear
DKNY
Wrangler ATG
Realtree
Tapout
Wrangler Riggs
Rustler
Wrangler 5 Star
Wrangler Rope Logo

Distribution

Retail Partners

Walmart
Costco
Amazon
Macy's
Nordstrom
Nordstrom Rack
Belk
Bloomingdale's
Dunham's
Marshalls
TJ Maxx
Ross
Burlington
Bealls Outlet
Century 21
Winners
Sierra
Gabe's
Meijer
Fred Meyer
Menard's
Lowe's
Rural King
PriceSmart
Academy
Tilly's
Zumiez
Walmart
Costco
Amazon
Macy's
Nordstrom
Nordstrom Rack
Belk
Bloomingdale's
Dunham's
Marshalls
TJ Maxx
Ross
Burlington
Bealls Outlet
Century 21
Winners
Sierra
Gabe's
Meijer
Fred Meyer
Menard's
Lowe's
Rural King
PriceSmart
Academy
Tilly's
Zumiez